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ABOUT
Talia Walsh is a communications leader specializing in insight-driven branding, digital strategy, public relations, content marketing, and social media.
Spanning the last decade, her work with Fortune 500 companies, startups, studios, and nonprofits has been featured on ABC, CBS, NBC, E!, FOX, CNN, NPR, Forbes, Univision, Telemundo, CGTN, Los Angeles Times, New York Times, USA Today, Real Simple, Glam, People, Just Jared, Fitness, Woman's Day, Etsy, Amazon, BuzzFeed, AARP, and more.
In 2007, she began her career in story production on a network reality television show. She transitioned to working in-house marketing and PR teams at technology and media startups, merging her natural storytelling skills with an aptitude for driving digital product and community growth. Her early clients were in the retail, fitness, automotive, entertainment, gaming, arts and crafts, design, home, and lifestyle sectors.
Talia quickly became relied on for connecting the dots and developing engaging narratives that engaged consumer and business groups. She created well-written messaging and talking points, produced dynamic visuals, planned strategic outreach, and developed relationships that laid the foundation for highly collaborative brand development and partnership opportunities.
In 2011, she joined Live Nation Entertainment in the Ticketmaster North America division. She began her five year tenure there on the business-to-business client services and communications team. Collaborating with the product, sales, and ecommerce groups, she planned the communications strategy for a new community app. From overseeing user experience requirements to creating the content strategy and page taxonomy to running project management for content releases, social media, product launches, and internal/external communications, Talia successfully launched and engaged ticketing clients in US and Canada and ultimately onboarded more than ten thousand business users.
After that success, she was brought over to the fan content marketing group at Ticketmaster to spearhead the launch of the first editorial platform integrated into the ticketing giant's robust ecommerce engine. She built a stable of creative, brand, and talent resources to develop genre-based content marketing campaigns for the music, festivals, arts and theater, sports, and family event divisions—generating millions of dollars in incremental ticket sales revenue.
In 2016, Talia joined a trusted environmental nonprofit to apply her communications skills on the local level in Los Angeles. She currently works at Heal the Bay as the Communications Director.
EXPERIENCE
3 Ball Entertainment
350.org
Beauty and the Geek
California Greenworks
Coach
College Football Playoff
Craftster
Dave's Garden
Front Gate Tickets
Gran Turismo
Heal the Bay
House of Blues
Inhabitat
Insomniac Events
Internet Brands
Live Nation Entertainment
LM Public Relations
National Basketball Association
National Football League
National Hockey League
Nestlé
OurWaterLA
Quilting Board
(RED)
Rhode Island School of Design
Santa Monica Pier Aquarium
Salesforce
Splitcoaststampers
Super Bowl
Ticketmaster
UN Women
Weddingbee
WriteGirl
Zagat
