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ABOUT
Talia Walsh is a communications leader who specializes in insight-driven branding, creative, marketing, digital, public relations, content, and social media.
Spanning the last decade, she has won awards for her work with Fortune 500 companies, startups, studios, and nonprofits. Her work has been featured on ABC, CBS, NBC, E!, FOX, CNN, NPR, Forbes, Univision, Telemundo, CGTN, Los Angeles Times, New York Times, USA Today, Real Simple, Glam, People, Just Jared, Fitness, Woman's Day, Etsy, Amazon, BuzzFeed, AARP, and more.
In 2007, she began her career in story production on a network reality television show, working on set and in the post-production studio in support of producers and editors.
She transitioned to working in-house for technology and media startups in a marketing and public relations capacity, merging her natural storytelling skills with an aptitude for driving digital product and community growth. Her first clients were retail, fitness, automotive, entertainment, gaming, arts and crafts, design, home, and lifestyle companies.
Talia quickly became relied upon for her unique knack of connecting the dots and developing compelling narratives that raised awareness and increased engagement with key consumer and business groups. She consistently created well-written messaging and talking points, produced dynamic visuals, planned strategic outreach, and developed relationships that laid the foundation for highly collaborative brand development and media partnership opportunities.
In 2011, she joined Live Nation Entertainment in the Ticketmaster North America division. She began her five year tenure there on the business-to-business client services and communications team. Collaborating with the product, sales, and ecommerce groups, she planned the communications strategy for a new community app for ticketing clients in the US and Canada.
From overseeing user experience requirements to creating the content strategy and page taxonomy to running project management for content releases, social media, product launches, and internal/external communications, Talia successfully launched and engaged core audiences and ultimately onboarded more than ten thousand business clients and partners.
After that success, she was brought over to the fan content marketing group to spearhead the launch of the first editorial platform integrated into the ticketing giant's robust ecommerce engine. She built a stable of creative, brand, and talent resources to develop genre-based content marketing campaigns for the music, arts and theater, sports, and family divisions—generating millions of dollars in incremental ticket sales revenue.
In 2016, Talia joined a trusted nonprofit. She sought to utilize her professional skills to improve the local community where she lived. She currently works at Heal the Bay, an ocean and waterways advocacy group founded in 1985. As the Communications Director, she creates campaigns that enhance environmental and public health in Los Angeles.
EXPERIENCE
3 Ball Entertainment
350.org
Beauty and the Geek
California Greenworks
Coach
College Football Playoff
Craftster
Dave's Garden
Front Gate Tickets
Gran Turismo
Heal the Bay
House of Blues
Inhabitat
Insomniac Events
Internet Brands
Live Nation Entertainment
LM Public Relations
National Basketball Association
National Football League
National Hockey League
Nestlé
OurWaterLA
Quilting Board
(RED)
Rhode Island School of Design
Santa Monica Pier Aquarium
Salesforce
Splitcoaststampers
Super Bowl
Ticketmaster
UN Women
Weddingbee
WriteGirl
Zagat
