I am a communications leader who specializes in branding, digital strategy, content marketing, and copywriting.
Spanning the last decade, I've worked with Fortune 500 companies, startups, studios, and nonprofits. My work has been featured on ABC, CBS, NBC, E!, FOX, CNN, NPR, The Guardian, Forbes, Univision, Telemundo, CGTN, Los Angeles Times, New York Times, USA Today, L.A. Taco, LAist, KPCC, HuffPost, Mashable, Real Simple, Glam, People, Just Jared, Fitness, Woman's Day, Etsy, Amazon, BuzzFeed, AARP, Zagat, and more.
My career began in story production on a network reality television show where I operated "hidden" cameras on set and helped editors pull selects in post-production. I then transitioned to working in-house at technology and media startups, merging my love of storytelling with my aptitude for community growth. My early clients were in the retail, fitness, automotive, entertainment, gaming, arts and crafts, design, home, and lifestyle sectors.
I quickly became relied upon for developing compelling narratives to reach consumer and business groups. By tapping into insights, I created unique and relevant messaging, produced dynamic visuals, planned strategic outreach, and developed relationships that laid the foundation for highly collaborative brand development and partnership opportunities.
In 2011, I joined Live Nation Entertainment in the Ticketmaster North America division. I began a five year tenure there on the business-to-business client services and communications team. Collaborating with the product, sales, and ecommerce groups, I planned the communications strategy for a new community app. From overseeing user and product experience requirements to creating the content strategy and page taxonomy to running project management for content releases, social media, product launches, and communications, I successfully engaged US and Canada ticketing clients and ultimately onboarded more than 10,000 business users.
After that success, I was promoted to the fan content marketing group at Ticketmaster to spearhead the launch of the first editorial platform integrated into the ticketing giant's robust ecommerce engine. I worked in collaboration with legal, HR, PR, corporate, agency, and talent teams to create original and curated content. I built a stable of new creative resources to develop genre-based content marketing campaigns for the music, festivals, arts and theater, sports, and family event divisions. Overall, I generated millions of dollars in incremental ticket sales revenue and supported events with the NFL, NHL, NCAA, Disney, Beyoncé, Halsey, Leon Bridges, Alessia Cara, Lizzo, Kelsea Ballerini, Linkin Park, and more.
In 2016, I took on a new challenge at a trusted environmental nonprofit. I wanted to apply my 10+ years of communications experience on the local level in Los Angeles. I currently work to protect clean water as the Communications Director at Heal the Bay.
3 Ball Entertainment
Beauty and the Geek
College Football Playoff
Front Gate Tickets
Heal the Bay
Heal the Bay Aquarium
House of Blues
Live Nation Entertainment
LM Public Relations
National Basketball Association
National Football League
National Hockey League
Rhode Island School of Design